Brand · FMCG · 27 countries · Dubai
Ahmed Nasr
Global Brand and Marketing Director. Took Healthy & Tasty from a zero-stage startup to an FMCG brand sold in 27 countries. Ten years of building brands from Cairo agencies to Dubai boardrooms.
About
He builds the brand first. Then he scales it.
Ahmed Nasr is a senior marketing and brand leader with more than ten years across FMCG, startups and international expansion. He started in Cairo in business development, moved through creative direction and digital marketing, and now leads marketing for Healthy & Tasty in Dubai, where he architected the brand identity from inception and took it to 27 countries.
His range covers brand architecture, omnichannel marketing, digital transformation, e-commerce and quick commerce, experiential marketing, PR and performance-led growth. He holds an MBA and leads cross-functional teams that turn creative vision into commercial results.
Path
Eight roles. Two cities. One direction: up.
Every step from his LinkedIn profile.
Marketing Director, Healthy & Tasty
Architected the full brand identity from inception, then led the transformation of a zero-stage startup into an FMCG brand operating across 27 countries. Built the omnichannel ecosystem across e-commerce, quick commerce and digital retail, ran global social and content, PR and influencer campaigns, luxury retail activations, and delivered $4M USD global turnover.
Marketing Manager, Dr Scent
Led a team of 10. Raised brand awareness 40% through integrated ATL, BTL and digital campaigns, lifted revenue 25% with product launches and retail activations, and increased interaction rates 30% through experiential campaigns.
Digital Marketing Manager, Sawa Group
Built 360° strategies across SEO, SEM, CRM, paid and experiential. Improved conversion 20% through full-funnel testing, cut acquisition cost, and bought media across regional platforms including MBC.
Offline Marketing Manager, Fire Phoenix Trading
Campaigns across content, PPC, events and publicity. Grew web traffic 15% and supervised booth and kiosk production.
Exhibitions Manager, Mind Spirit Designs
Managed key exhibition accounts including Gulfood and Gulfood Manufacturing, from booth design to on-site delivery.
Creative Manager, Penguin Marketing Solution
Creative direction for branding and integrated campaigns across multiple client portfolios. Premium identities, storytelling frameworks and ideation workshops.
Marketing Specialist, Vision Plus
Market research, campaign analytics and website development direction. Where the data habit started.
Business Development Manager, Elite Media Marketing Solutions
Key accounts including IFECO, GSK and P&G. Proposals, in-store activations and on-ground teams. The first chapter.
Impact
Numbers he put on the board.
Results as he reports them on LinkedIn, role by role.
27
countries. A zero-stage startup turned into an internationally scaled FMCG brand.
$4M
USD global turnover through structured market entry and scalable growth systems.
+40%
brand awareness through integrated ATL, BTL and digital campaigns.
+25%
revenue performance from product launch strategies and retail activations.
+30%
interaction rates from experiential marketing and customer engagement.
+20%
conversion rates through full-funnel, data-driven testing.
10
people in the multidisciplinary marketing team he led at Dr Scent.
+15%
web traffic from content built for websites and blogs.
GSK · P&G
plus IFECO, Gulfood and Gulfood Manufacturing, and media buying across MBC.
Playbook
Branding builds memory. Advertising captures attention.
His own rules, in his own words from LinkedIn.
ROAS measures a transaction, not a relationship. It tells you a sale happened. It says nothing about whether that customer will buy again.
On the most dangerous KPI of 2026
Visibility gets you noticed. Credibility gets you chosen.
Marketing vs branding
If you rely only on ads, growth becomes rented. The moment you stop spending, momentum disappears.
Branding vs advertising
Are you running campaigns, or building a system?
Marketing as a growth engine
Colours are not decoration. They are communication.
On brand colour
The strongest brands don’t change the product. They change how it’s perceived.
The purple elephant
Services
What he does for brands.
The eight services on his LinkedIn.
Brand Consulting
Positioning, identity systems, packaging language and guidelines, built from inception.
Product Marketing
Launch strategies and retail activations that move revenue, not just awareness.
Growth Marketing
Full-funnel acquisition systems, CAC control and lifetime value alongside ROAS.
Product Launch Events
High-end experiential environments for seasonal campaigns and luxury retail.
Corporate Events
From concept to on-site delivery, with Gulfood-scale exhibitions in the portfolio.
Event Production
Booths, signage, print and uniforms, produced to one brand standard.
Email Marketing
CRM and owned channels, the first-party data that survives when the ads turn off.
Project Management
Cross-functional teams, real-time governance and rapid optimisation cycles.
Education
Three degrees, three languages, still learning.
From his LinkedIn education, certifications and languages.
Arab Academy for Science, Technology and Maritime Transport.
Arab Academy for Science, Technology and Maritime Transport, 2025 to 2026.
Helwan University, Cairo, 2013 to 2018. Grade: Very Good.
The American University in Cairo.
B2B Marketing on LinkedIn · Social Media Marketing: Strategy and Optimization · Product Marketing Foundations.
Certificate of Appreciation from the Pledge & Commitment National Initiative, UAE, 2026.
Portraits
Ten looks, one brand builder.
Drag to turn the ring. Tap the front portrait to open it.
Posts
From his LinkedIn.
His own words, in full. He likes a debate, so pick a side.
Find him online
Let’s build something people believe in.
Contact
Launching a brand, entering a market, or fixing a marketing engine that only runs on ads?
His door is open. Message him directly.
+971 50 809 5182 · [email protected]