One house. A few brands. Every shelf.
The group line
Every brand rides the same line to the shelf.
One team in Dubai handles listing, negotiation and sell through for every brand in the house. Tap any point to see where it leads.
How the group works
Quality over quantity. On purpose.
- 01
We choose
A few niche supplement and beauty brands with a real story and real science behind them. Most brands we meet, we pass on.
- 02
We launch
Listing and negotiation with pharmacies, quick delivery apps and dark stores, handled for you by one team.
- 03
We grow
The UAE first, then the wider GCC. Every brand in the house shares the same relationships and the same line to the shelf.
Open slot · Brand 03
This shelf is waiting for one more brand.
We only take on a few brands at a time. If yours has a story worth telling and the science to back it, tell us about it. It takes two minutes.